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Businesses in Red River

Der Markt: The Main Street Market With a German Name and a Red River Heart

The Der Markt Food Store storefront at 307 West Main Street in Red River, with its wooden gable sign and cars parked out front.

Did you know Red River's Main Street grocery carries a German name for a very Red River reason? Der Markt Food Store, at 307 West Main Street, opened its doors in June 1970, when the town was briefly trying on an alpine look. The ski area was in its tenth year, Toni and Ilse Woerndle had just turned the old S.E.B. Motel into the Alpine Lodge, and new condos carried names like Eisenhut and Edelweiss. In that moment, naming the new market Der Markt, German for the market, seemed like a good idea.

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Wednesday Spotlight: Bighorn Sports and New Mexico Adventure Company on East Main

A Bighorn Sports guided tour truck crossing the Red River on a mountain tour.

Wednesday, October 21, 2026

If you want one storefront that explains Red River in every season, start at 220 East Main Street. Bighorn Sports and Rentals has been locally owned and operated since 2002, and it runs two businesses under one roof: a ski and snowboard shop for winter, and the New Mexico Adventure Company for the warmer months. The staff pitch is simple and very Red River: friendly service, knowledgeable help, and gear or a guide ready when you are.

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Red River Business Directory

Every business in Red River, A to Z: restaurants, lodging, shops, outfitters, real estate, trades, and town services — with addresses, phone numbers, emails, and websites.
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